MITIGATING THE NEXT WAVE OF MARKET UNCERTAINTIES:
Kenya, the Palm Oil Hub for the East Africa
Rajul Malde
Rajul is an accomplished business leader with over 20 years of experience working in the FMCG sector in East Africa. He acquired his Bachelor of Science in System Science from the City, University of London and currently hold various company directorships in Kenya. An experienced professional in sales and marketing, route to market development, strategy formulation, acquisitions, and talent development, Rajul is also currently the Director in charge of Sales and Marketing at Pwani Oil Products Limited, the biggest manufacturer of edible oils/fats and home personal care products in Kenya.
The oil and fat industry of Kenya is actively developing. This presentation will present data on the dynamics of the Kenyan market and feature demand for palm oil and import supply in Kenya, current challenges, and opportunities.
Kenya produces less than 5% of its edible oils & fats requirements making it a net importer of vegetable oil to cater for the deficit. Kenya is a major consumer of palm oil in Sub-Saharan Africa mostly used for edible oils & soaps. Due to the demand vs local production deficit, Kenya imports most of its edible oil requirement.
My research and analysis conclude that Kenya’s demand of edible oils continues upwards as the population of 56M continues to grow at an average rate of 2% local production will still not be able to match demand and the weakening of the Kenya Shilling will affect price and demand as illustrated in my analysis.
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